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The best and worst Super Bowl 2019 commercials

HBO’s unexpected takeover of Bud Light’s “Jousting Match” ad to promote the upcoming season of “Game of Thrones” had everyone talking.

The ad, which cost an estimated $9.4 million, according to iSpot.tv, amassed more than 183 million social impressions.

The ad (and its dragons) may have set social media ablaze, but it didn’t do much for Bud Light as a brand, according to the ad agency Oxford Road. The ad scored a low 29.65% in Audiolytics, the agency’s proprietary data-driven process that grades ads based on 71 weighted components.

The Bud Light campaign was also popular among advertising professionals on the work-chat app Fishbowl, representing 23% of all Super Bowl campaign discussions on the platform. The campaign with HBO also ranked first in a poll on the app, capturing 30% of the votes.

But Bud Light had three other commercials touting that it doesn’t use corn syrup, disappointing corn farmers across the country, according to Brandwatch.

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