“If we show emotion we’re called dramatic. If we want to play against men, we’re nuts. And if we dream of equal opportunity, delusional,” the voiceover in Nike’s new ad, titled “Dream Crazier,” begins.
The empowering video — which debuted during Sunday night’s Oscars and is voiced by Serena Williams — goes on to call out a slew of gender-based double standards and phrases used to put down women who strive to achieve greatness.
“When we stand for something, we’re unhinged. When we’re too good there’s something wrong with us. And if we get angry, we’re hysterical, irrational, or just being crazy,” Williams continues, while footage of some of the world’s greatest athletes — all of whom happen to be women — plays in the background.
Turns out, people said it was crazy for women to run marathons, box, dunk, coach an NBA team, compete in a hijab, land a double cork 1080, or “win 23 grand slams, have a baby, and then come back for more.” (Looking at you, Serena.) But you know what? According to Nike, “it’s only crazy until you do it.”
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